When you see one of Ramon Smothers’ custom-made suits, there’s no mistaking it for an off-the-rack design. As the owner of Legacy Lapels, he’s made a business out of making people look good.

Based in Houston, the company lets customers design suits for a fraction of the cost of traditional bespoke tailoring, and the inspiration behind the concept was simple.

“I really love how I feel when I wear suits,” says Smothers. “If I can make people feel how I feel when I put on a suit, I’m content.”

But Legacy Lapels’ audience shifted after just a year in business, and the company found a new market where its lower prices and personalization brought in unexpected customers.

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