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What’s the Difference Between B2B and B2C Branding?
Marketing to a customer and marketing to a business hold different challenges. Learn about the differences between B2B and B2C marketing. Read more
Infographic: How Your Small Business Can Succeed with Social Media
Our infographic, “How Your Small Business Can Succeed with Social Media,” uses statistics on why and how to use social media to connect with your customers. Read more
Building a Brand for Your Bar or Restaurant
To develop your brand, begin by considering your what makes your bar or restaurant different from the competition. Read more
Tips for Crafting the Perfect Press Release
PR should be a cornerstone of almost any small business growth strategy. Learn how to write an effective press release. Read more
5 Ways to Make Your Bar or Restaurant Stand Out From the Crowd
For a bar or restaurant, getting involved in the community is key to success. Here are five ways to make your establishment stand out. Read more
Employee or Independent Contractor? Understanding the Classification Tests
Are you completely confident you're correctly classifying workers as independent contractors? Learn how to correctly classify workers. Read more
How to Create a Personal Brand That Supports Your Business Brand
You've got a strong business brand, but how well does your personal brand support it? Here, Gini Dietrich shares her advice for creating a personal brand. Read more
Getting Your Business Licenses and Permits
In order to ensure you’re legally able to operate your new business, you’ll need to obtain the necessary business licenses and permits. Read more
Boosting Referrals for your Business
Customer referrals are one of the best and most cost-efficient ways that a small business can grow. Here are some things you can do to boost your own referrals. Read more
4 Ways to Build Innovation Into Your Business
To instill a mindset of innovation at your small business, you may need to adopt some different ways of thinking. Read more
How to Do a Brand Audit
A brand audit is a checkup that evaluates your brand's position in the marketplace, its strengths and weaknesses, and how to strengthen it. Read more