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Tips for Crafting the Perfect Press Release
Publicity can be a marvelous thing for a small business – less costly yet more effective and longer lasting than most paid forms of marketing and advertising. Read more
How to Do a Brand Audit
A brand audit is a checkup that evaluates your brand's position in the marketplace, its strengths and weaknesses, and how to strengthen it. Read more
48 Questions to Ask in Your SWOT Analysis
Every business owner should conduct a regular SWOT analysis to assess the company’s strengths, weaknesses, opportunities and threats in relation to its competition. Read more
5 Ways to Cash in on Business Connections
Every small business owners has connections of some kind. The key is to put those connections to work in ways and places that really count. Read more
Rebranding Your Business
Is it time to rebrand your business? Use this checklist to develop a successful new brand. Read more
Infographic: Small Business Corporate Social Responsibility (CSR)
Our latest infographic highlights the growing impact of “corporate social responsibility” in the business world. Read more
6 Tips to Make Sure Your Form I-9s Are Compliant
The I-9 form, a mandatory government form issued by the United States Citizenship and Immigration Services (USCIS), is used to verify an employee’s identity and legal right to work Read more
How Electronic Payments Work for Your Business
Research shows that consumers spend up to 16% more when using a payment card. Yet 55% of the nation’s 27 million small businesses still don’t accept cards. Read more
7 Benefits of a Mid-Year Business Review
Summer is a great time to do a mid-year review of your business and perhaps make some smart moves while your competitors are taking it easy. Read more
5 Keys to Resolving Workplace Conflicts
When workplace feuds erupt, your business can suffer. Read more
Why Small Businesses Should Embrace Data-Driven Marketing
Collecting and utilizing data about your customers and clients enables you to gain valuable insights into who your customers are, where they live, and their purchasing behaviors. Read more