Welcome to the SCORE Small Business Success Blog, where small business experts and mentors share tips, discuss trends, and provide advice on a wide range of topics affecting entrepreneurs in every industry.
With 3.2 billion people worldwide using social media an average of nearly two and a half hours a day, it’s a no-brainer to use social media platforms to market your brand. After all, 54% of people use it to research products. Potential customers await! Just because a platform is popular doesn’t necessarily mean it is a good fit for your brand. Every business has a limited amount of time, money and energy to plug into social media marketing efforts. So, which social media platform should you use? Let this guide you.
Treasure Valley SCORE presents a 3-part online marketing webinar series for new and established small businesses, marketing professionals, and anyone who wants to increase their knowledge of digital marketing.
Treasure Valley SCORE has helped thousands of Boise small businesses over half a century and continues with expanded, award-winning services that are offered free of charge for aspiring entrepreneurs and small business owners. Skilled mentors assist with HR matters, social media, marketing, business management training, grants, developing business plans, and more.
The concept of BAIL is not new but certainly is not considered by many when starting, reopening, or reevaluating their business idea or opportunity.
It’s been said that if you want something new, you have to stop doing something old. Businesses that have not updated their website design since first getting online in the late 1990s or early 2000s are potentially driving customers away and possibly losing the mobile audience completely.
Increase your sales this holiday season with our eight easy tips.
Every October is Cybersecurity Awareness Month, and this year, the two organizations behind the international campaign — the Cybersecurity and Infrastructure Security Agency (CISA) and the National Cybersecurity Alliance (NCA) — are highlighting four key action steps that everyone can take to better protect themselves against cyber threats.
While survival was the name of the game for many small business owners during the COVID-19 pandemic, today’s entrepreneurs see a brighter future ahead. In Meta’s most recent Global State of Small Business report, small business owners in North America feel confident about surviving for at least another six months under present conditions. That’s good news for veteran-owned businesses strategizing how to grow to the next stage of success.
Operating a small business comes with many challenges. And, as you well know, attracting customers is undoubtedly one of them today. According to the latest Global State of Small Business report from Meta, while business owners face fewer challenges than they did at the beginning of the year, “lack of customer demand” remains one of the “most prominent challenges.”
According to a report in Forbes, The 2021 State of Latino Entrepreneurship Report shows that Latino-owned businesses are growing faster than other businesses in the U.S. However, this good news is tempered by a disparity in how Latino-owned firms were able to raise capital. According to the report, Latino-owned businesses are more likely to encounter obstacles while obtaining the funding needed to start and grow their businesses, despite Latino-owned and white=owned businesses posing a similar credit risk.
As an entrepreneur, you put your heart and soul into making your business a success. So, ensuring your business is protected against the unexpected makes sense. That's where business insurance comes in. This article will help you understand the different kinds of insurance you can purchase and how they can help you mitigate risks.
Many business owners still struggle to find and keep employees, whether small businesses operate in-office (store or restaurant), virtually, or in a hybrid environment.
As the nation continues to operate at nearly full employment, keeping your staff happy and onboard is even more difficult. Several recent surveys of U.S. employees reveal some challenges small business owners face and how they cope with them.